Designing Intuitive and Efficient Contact Forms

Objective: Design responsive contact forms that enhance user experience, improve completion rates, and drive sales on both desktop and mobile devices.

  • Problem Statement: Users encountered difficulties with lengthy and cumbersome contact forms, leading to high abandonment rates.

  • Research: Conducted competitive analysis and stakeholder interviews to identify common issues with current contact forms.

  • Design Process: Developed different concepts to tailor contact forms to specific business goals.

  • Solution: Implemented an intuitive component that can be adapted to various use cases.

Outcome

Reduced form abandonment rates and increased successful form submissions from 53.52% in 2020 to 79.46% in 2023, leading to better user engagement and satisfaction.

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Developing a New UX Research Method